.At the launch of Astrid Andersen's brand new line Stel, a discussion held outdoors on a pier, The Road's 2002 song "Turn the Page" was actually blowing up out of the sound system. It was a star-aligned, symbolic minute, because the London-trained professional is actually starting a brand-new section in her fashion trend life, this moment centering the work around herself.Andersen's a lot admired namesake menswear company was actually focused, multicolored, as well as streetwise. With Stel, she detailed in a pre-show job interview, "I must sit comfortably at the center of it possibly even more this time around due to the fact that today it's a girls's damage brand name, and also it is in fact much more regarding me and also my individual referrals." Stel likewise reflects Andersen's evolution as a person. After ceasing her pipe, the professional returned home to Jutland in the North of Denmark as well as had two kids. She's certainly not the individual she was back then.Shifting equipments in fashion is challenging to perform. Brands seem to take on lifestyles of their very own, as well as it is actually very easy to be pigeon-holed. Stel drop some of manner's rules. The tag is going to reveal in-season, so what appears will definitely be readily available for purchase. At the same time, seasonality is actually less important in the Stel formula than relevance. Selections will be determined by amount (01, 02, and 03 were actually received Copenhagen), the concept being actually that you can come together pieces around "seasons" both in your wardrobe as well as on the selling floor. Andersen observes no requirement for a garment to become abandoned even if the schedule web pages flip. "The direct translation of stel is actually physical body," she pointed out, however it [refers more to] a fundamental structure in a form of industrial method it [likewise defines] a set of antiques-- when you speak about a tea service, you would certainly name it a stel. For me, that was actually very an appealing beginning point in terms of the idea of generating both collectibles, however additionally something that's a brand-new structure." Possessing styles position on scaffolding was actually arbitrary as it recommends a number of analogies. There's development, which associates with creating a new brand name, and also the thought of help associates with her belief that clothing must work with you. Stel is, fundamentally, a kind of modular offering, but not one along with the angularity of something like Legos or even piled Mu00e6rsk freight containers. Movement, agency, and empowerment become part of Andersen's planning. "When I talk about the label, I possess this tagline: tailoring that you can easily roller skate in, denim you can easily dance in, shirting you can easily take a trip in." Liberty, delight, movement.